Offset the rising cost of card payment acceptance with a transparent and compliant true cash discounting POS system.
Simplified pricing designed to offset the cost of accepting card payments.
Parse Pay's proprietary TrueMargin Pricing technology automatically calculates the amount you need to charge to recover payment processing fees on card transactions while incentivizing cash-paying customers with a discount.
Set your cash price and we'll take care of the rest!
Keep your margins true and leave the cost of processing to us. Price your items based on margins for cash-paying customers; we'll calculate the menu price to offset all fees when customers pay with a card, saving most small-to-medium-sized restaurants, on average, thousands each month.
Know exactly how much you make daily for all items sold.
Say goodbye to hefty processing fees and monthly statements at the end of the month. Our innovative program backs out the cost of processing and deposits your earnings daily, so you earn precisely the amount of each item's price you set in the BackOffice.
Frequently Asked Questions
Have questions? Check out the answers to some frequently asked questions.
What is True Cash Discounting?
A true cash discount program is when customers who pay by cash receive a discount and pay less than the listed price. If someone pays with a card, they will pay the price you have posted without the cash discount.
How does True Cash Discounting differ from Dual-pricing?
Dual-pricing is another program that allows merchants to offset the cost of processing by listing two prices for each item: a cash price and a card price. Dual-pricing is cumbersome in the restaurant industry as a result of widely-adopted payment options, for example, splitting payments and automatic tax adjustments.
I'm currently on an NCA program. Should I consider switching?
Non-cash Adjustment (NCA) programs have been ruled as "non-compliant" by VISA. Adding any “non-cash” adjustment to the total amount on card-payment transactions is surcharging. If you are currently charging customers a NCA fee, you should consider immediately switching to a compliant program such as Parse Pay's TrueMargin Pricing.
Is True Cash Discounting better than surcharging?
True Cash Discounting, when implemented by Parse Pay's TrueMargin Pricing, is far superior than surcharging and results in more savings for owners/operators, especially in the restaurant industry. A surcharge can only be applied to credit card payments, and not debit cards, whereas TrueMargin allows you to save on processing costs for all card payment transactions.