As the industry rebounds from the pandemic, operating a quick-service restaurant (QSR) is more complex and challenging than ever. A few of the ongoing challenges quick-service restaurants face are adapting to changing guest preferences, serving customers through various channels, and trying to simplify a complicated technology ecosystem.

That's why we're here. In 2018, we started Parse Pay—a cloud-based, digital-first platform purpose-built for quick-service and fast-casual establishments—to streamline and simplify payment acceptance, operations management, and customer engagement.

To build innovative technology for restaurants, enabling them to grow their business while delivering unforgettable customer experiences.

The company's vision is to level the playing field with a comprehensive and affordable point-of-sale platform, providing restaurants of any size the tools needed to remain competitive in a market where technology and customer expectations are rapidly changing.