About Parse Pay

Meet the all-in-one point-of-sale platform for quick-service restaurants.

Our Company

As the industry rebounds from the pandemic, operating a quick-service restaurant (QSR) is more complex and challenging than ever. A few of the ongoing challenges quick-service restaurants face are adapting to changing guest preferences, serving customers through various channels, and trying to simplify a complicated technology ecosystem.
That's why we're here. In 2018, we started Parse Pay—a cloud-based, digital-first platform purpose-built for quick-service and fast-casual establishments—to streamline and simplify payment acceptance, operations management, and customer engagement.

Mission Statement

To build innovative technology for restaurants, enabling them to grow their business while delivering unforgettable customer experiences.

Our Vision

The company's vision is to level the playing field with a comprehensive and affordable point-of-sale platform, providing restaurants of any size the tools needed to remain competitive in a market where technology and customer expectations are rapidly changing.

Company Information

5098 Foothills Blvd., Suite 3186
Roseville, CA 95747
General Inquiries:

Our Executive Team

Profile picture of Jared Story, Parse Pay's CEO
Jared Story
Chief Executive Officer
Profile picture of Andrew Ex, Parse Pay's CTO
Andrew Ex
Chief Technology Officer
Profile picture of Mark Hardwick, Parse Pay's CMO
Mark Hardwick
Chief Marketing Officer
Profile picture of Brandon Blankenship, Parse Pay's CXO
Brandon Blankenship
Chief Experience Officer

Our Values

Our core values guide how we work together every day. They don’t just sit in a dusty document—they evolve and change as our company grows, and we love rewarding teammates who best exemplify them.
Embrace the journey core value icon
Embrace the journey
Appreciate the entire experience, win as a team, and have fun. We take time to acknowledge where we came from and embrace the journey every step of the way.
Empower others core value icon
Empower others
We exist to empower our customers to overcome today's technological challenges and prepare for tomorrow's. We succeed by empowering each other.
Be an owner core value icon
Be an owner
Owners sweep the floor and take out the trash. They always do what's best for the customer and the company.
Transparency core value icon
Transparency is key
We build a foundation of trust by creating a space for open communication, transparency, and feedback above all else.
Innovate together core value icon
Innovate together
Innovation is a way of life for us. We are constantly releasing new technology updates, establishing new initiatives, and seeking ways to move forward together.
Simplicity core value icon
Make complex things simple
Be creative and aim for the most simple, pragmatic, and effective ways to solve problems. Always put the experience of the user first.